Cookies policy
Last modified: May 31, 2025
General Information on Cookies and Pixels
When you use the digital services of PrêtImmobilier.ch, its branches, or its various entities (hereinafter jointly and severally referred to as “the Company”), such as its websites or online services (hereinafter referred to as “Sites”), you acknowledge and agree that the Company may install a cookie on your browsing device (whether a computer, tablet, smartphone, or any other device capable of displaying the content of our Sites, hereinafter referred to as “Device”). Acceptance of the placement of a cookie on your Device is deemed to have been accepted when you click the acceptance button on the cookie banner.
These cookies ensure a smooth and improved user experience on our platform. These cookies, also called tracking files, are text files that help us identify your Device during your visits, in order to adjust and personalize the services offered.
The information collected through these cookies does not transmit any personal data about you. Their main objective is to enrich your user experience by making our website more interactive and relevant to you, based on your preferences. We would like to point out that this data is not shared with any third party, except in cases where you have given us your explicit consent, or in situations where we are required to do so by law, a court order, or a competent authority.
To provide you with complete transparency on how cookies work, below is a description of the cookies we use on the Company’s website, their purpose, and the duration for which they are stored.
Audience Analysis Cookies
Our website uses Google Analytics to track and analyze traffic. Google Analytics uses cookies, which are files stored on your device, to study how you interact with our website. The data collected by these cookies is sent to a Google server located in the United States or another country and stored there. However, before being sent, your IP address is anonymized by Google within EU member states or other signatory countries to the Agreement on the European Economic Area. In rare situations, the full IP address may be sent to a Google server in the United States or another country and subsequently anonymized there. Google uses this data to evaluate your interaction with our website, to compile reports on website activity, and to provide us with other services related to internet usage. If required by law, or if other entities process this information on Google’s behalf, Google may share this data. Please note that the IP address shared by your browser through Google Analytics will not be combined with any other information held by Google. It should be noted here that the Company has no way of verifying the information provided by Google in this regard and cannot therefore be held responsible for any loss of data in this process.
You can refuse cookies by adjusting your browser settings. However, this could affect the full functionality of our Sites. Additionally, to prevent Google from collecting and processing information about your use of the website, you can download and install a browser add-on on your device from this link: https://tools.google.com/dlpage/gaoptout?hl=fr , to prevent data collection during future visits to our Sites.
Google AdWords Conversion Tracking Cookies
Our Sites may use the Google AdWords advertising service and, in this context, also use the conversion tracking system. When a visitor clicks on an ad served by Google, a cookie for this tracking is placed on their device. To our knowledge, these cookies last for 360 days and are not used to individually recognize the user. If, during this period, you access specific sections of our Sites, Google and we may infer that you interacted with the ad before arriving at the relevant page.
Each advertiser on Google AdWords has a unique cookie, making it impossible to track a user across different advertiser sites. The data collected through these cookies allows us to develop conversion analytics. These analytics reveal the number of people who interacted with our ad and then accessed a page equipped with a tracking script. However, we do not receive any data that could help us identify individual users.
We also use cookies to track your website and to provide you with personalized content. … Here’s how to adjust these settings on the most popular browsers:
Chrome: https://support.google.com/chrome/answer/95647?hl=en&co=GENIE.Platform%3DDesktop
Firefox: https://support.mozilla.org/kb/delete-cookies-site-data-firefox
Microsoft Edge: https://support.microsoft.com/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
Opera: https://help.opera.com/en/latest/web-preferences/
Safari: https://support.apple.com/en-us/guide/safari/sfri11471/mac
This Cookie Policy may be modified at any time.
The Company reserves the right to modify this Cookie Policy at any time. The second line of this policy indicates the date of the last update.
In the event of a dispute, only the French version shall prevail.
